(Virat Kohli dislodges Shah Rukh Khan valuable celebrities )
The list of India’s most valuable celebrity brands in 2017 is being published annually. That list was also released this year. Likewise, the list of 2017 is also released.
Duff and Phelps is the company who releases this list annually. Kohli is on the list that has been released this year.
Virat Kohli has become the Most Valuable Indian celebrity this year.
Virat Kohli has pulled down Shahrukh Khan who was first on this list last year to the second place and popped up to the first rank.
His brand value is 144 million. Kohli’s brand value has increased by 54 percent compared to last year. Shahrukh Khan’s brand value is 106 million. His growth has seen a decline of 20 percent over the past year.
Apart from these, Akshay Kumar, Deepika Padukone and Ranveer Singh are also on the list.
Former captain Dhoni has been ranked 13th. PV Sindhu is ranked 15th.
It is notable that this list is made based on the cash value of the celebrities by promoting private enterprise products and being brand ambassadors.